RANCO has been a strategic investor in the Muasher Family’s agricultural activities.

The Muasher Family has been actively involved in the agricultural sector for over 70 years, owning several farms across the nation. Over the years, the operations included growing and distributing oranges, lemons, and other citrus fruits as well as potatoes mostly locally and partially regionally.

In more recent years, the group has shifted its focus to Date Farms, and in 2008, a subsidiary of the Muasher Group Farms was established under the name Generous Palms, which operates a date farm, and sells its dates and palm trees in Jordan, Lebanon, and Saudi Arabia.